There’s also an expectation that insurers will need to play a larger role in making up for government shortfalls in climate change, elder care and healthcare. Collaboration will be crucial for the industry as it tries to solve for bigger systemic risks through public-private partnerships and build industry-level solutions.
Adaptive ways to reinvent your business
Regardless of how insurers choose to address these trends, they need to envision the future and reimagine their place in the world. After successfully navigating the pandemic’s first two years, now is the time to be bold and create an ambitious agenda. Though the scope of the change is broad and complex, we have defined FIVE interconnected and mutually reinforcing strategic imperatives for all insurance to consider as they embark on their next phase of growth.
DIGITAL – Go on the offensive with digital
- Engage in digital ecosystems.
- Build unique customer intelligence.
- Build products and services to meet the demands of a digital world.
- Disrupt your distribution.
- Re-engineer the value chain as set of digital services.
- Adopt a digital mindset.
– Participate in digital ecosystems.
– Create unique customer information.
Customer intelligence, which acts as the brain of an ecosystem, is created through a seemless sharing of data and and insights across all ecosystem participants. It requires significant investment in upgrading skills and capabilities, along with a cultural shift to a data-driven organisation
– Create products and services that meet the demands of the digital world.
Create new personalised offerings by embracing innovations such as IoT devices, wearables and digital assets. Pay close attention to how the world of digital assets and virtual environments (cryptocurrencies, NFT tokens and the metaverse) are evolving.
– Revisit established sales channels.
Challenge the traditional constructs and constraints of current models, and find alternative ways to reach target customers through cross-industry partnerships, Insurtech alliances and affinity channels
– Transform the value chain into a set of digital services.
Build cloud forward, future-ready architecture, and take advantage of API-based, ‘as-a-service’ technology platforms that allow insurers to offer ‘plug and play’ access to their products and services. Install the modularity, agility and portability needed to integrate with third-party platforms, such as other insurers, distribution partners and Insurtech
– Embrace digital thinking.
Invest in capabilities and culture that truly adopt a digital mindset. We need to modernize our legacy systems and deepen connectivity with our partners.
CUSTOMER VALUE – Embrace customer centric ecosystems to create new value
- Reimagine customer value.
- Pick your spot and align capabilities.
- Build a network of trusted partners.
- Design for digital collaboration.
- Align the operating model for multimodal value creation.
As insurers face an imperative to offer value beyond protection, they need to move faster to a customer-centric risk management model. This entails embedding risk prediction, prevention, intervention, and transfer in the customer journey and making insurance more relevant in customers’ work and lives. Here are some of the critical steps that insurers need to take.
Reimagine how value is created and delivered to customers who are demanding that insurance be much simpler, more relevant, personalized and accessible. Design products, services and engagement models in collaboration with ecosystem partners to maximize value through the network effect of the ecosystem.
- Choose your place and agree on the possibilities.
Be clear about which ecosystem you want to engage in, what roles you want to play, and where and how in the customer journey you want to engage. Invest in capabilities like offer development, customer analytics, partnership management and customer engagement management that are necessary for mutual success.
- Create a network of trusted partners.
Identify and engage with partners that are aligned in purpose and strategy. For ecosystems to be successful insurers need to invest in understanding and managing those elements that are win-win for all parties and build trust in the system
- Design for digital collaboration.
Build cloud-native API- or microservices based architecture to achieve the agility and flexibility needed to engage in a multiparty ecosystem
“Healthcare is likely to become even more personalized as focus grows on health prevention and behavioral interventions. This will require the integration of clinical data, advice tools, personal health metric tracking, incentives, and health and wellness delivery to extend lifespans and achieve better outcomes in health spans – the time one spends in good health”
- Agree on an operating model for multimodal value creation..
Understand the interplay of capabilities that you’re contributing, receiving from other participants and delivering jointly. Adapt your capabilities and operating model to enable multiparty value exchange, beyond traditional partnerships and alliances, without needing to own or manage all aspects of the model. Establish proper management and governance of the ecosystem without compromising operational agility and speed.
ESG – Embed ESG in your organisations’s core
Incorporate ENVIRONMENTAL, SOCIAL and CORPORATE MANAGEMENT (ESG) into your organization’s core values
Elevate the understanding of ESG in your organisation.
Make social responsibility a core ethos of your purpose.
Embed ESG in business strategy.
Make ESG actions and results transparent.
- Increase your organization’s understanding of ESG.
- Make social responsibility a central tenet of your purpose.
Be authentic about your social purpose. Take a clear stance on key issues, which can include human rights, labor issues, diversity and equality, anti-corruption, supply chain sustainability, and responsible use of digital and AI. As these issues are getting increasingly complex be transparent and consistent about your actions and anchor them in core values.
- Incorporate ESG into your business strategy.
- Make ESG actions and results transparent..
A bolder ESG vision entails having bigger goals and commitments, long-term action that will be reported on a regular basis over time that helps demonstrate companies’ commitment to real lasting change. It’s critical not to miss one of the most important attributes of any successful financial institution in the future: integrating ESG strategy into core capabilities such as investment processes, product innovation, underwriting and workforce management.
TALENT – Win the race for talent
Redefine the future of work.
Harness the power of culture.
Upskill your workforce for the new world.
Take advantage of the gig economy.
Rewrite your human resources playbook
After the pandemic subsides, insurers will need to reimagine their future work and workforce as the wider society navigates changing employee priorities and technology advancements. High demand and short supply of qualified actuaries, underwriters and risk managers combined with disruptions driven by digital adoption make the talent crisis even more pronounced for insurers. Finding creative solutions through flexibility, mobility and upskilling are some of the options that insurers need to explore.
- Revisit the future of work.
Insurer need to fundamentally redefine roles, teams, structures and performance metrics to remain competitive and attract high-quality talent given the increasing adoption of digital and AI, ecosystem-centric business models and a shift towards agile
- Harness the power of culture.
Create a distinctive culture that deliberately connects organisational purpose to the desired cultural norms and values. Winning the race for talent starts with having a culture and a purpose that are attractive. Otherwise, you are bound to be disappointed when it comes to retention. You need to have an appealing mission and a culture that is recognised as strength. By clearly aligning strategic goals with cultural priorities insurers can generate a performance premium.
- Prepare your workforce for a new world.
Shepherd the entire organisation along the digital journey. From your board to the frontline staff, everyone needs to have the appropriate level of familiarity and working knowledge of core digital building blocks like cloud, cybersecurity and AI.
- Take advantage of the gig economy.
Explore alternative sourcing models for finding talent, as finance professionals, actuaries, underwriters and claims handlers increasingly seek independent work with flexibility
- Rewrite your personnel script
Embrace workplace and workforce dynamics of the new world, and redefine employee value propositions focusing on growth, flexibility, diversity and purpose. Align performance management, talent development, progression and compensation to meet the needs of a new generation of employees.
EXECUTION – Put a premium on execution
- Build an outcome-oriented organisation.
- Build a strong change-management capability.
- Establish a transformation management organisation.
- Adopt an agile delivery model.
The fast paced changes affecting the insurance industry are separating the winners from the rest. After strategic rethinking and replanning, what matters next is the ability to execute quickly and drive change at scale. Building transformation and change management as core competencies should be a top priority for senior management.
- Create a results-oriented organization.
Take a lesson from successful private equity firms, and build an outcome-oriented organisations in order to avoid the aspiration-execution gap. Private equity firms prioritize big bets and demand high returns but also put limited restrictions on the resources and investments available to realize those returns. They leverage a talented workforce to get the job done, challenge the accepted norms and barriers, and manage performance with transparent metrics.
- Build strong change management capabilities.
Establish strong leadership at the top with the clear vision and ability to lead the organisation through the change. Ensure sustainable change by devolving leadership intothe ranks.
- Creating a Transformation Management Organization.
Given the scope and complexity of the change involved, often a transformation management organisation led by a senior executive can help bring the right focus, governance and change management disciplines needed to ensure ongoing strategic alignment and increase confidence in realizing desired outcomes
- Use a flexible results model.
Ensure enterprise wide adoption of key agile objectives – speed and outcome – to compete in dynamic environments where customer obsession, cross functional teaming and continues improvements are some of the core ingredients for success.